As you may already know, I’m speaking this year at the Constraints Management Group’s annual conference (CMUC2010) in April. CMG has organized for me to present a one-hour conference call on the afternoon of April 8 (US) for their clients and friends – and for anyone else who’d like to attend! It’s free. And it… “Conference Call: Introduction to SPE (join free)”
Why your CRM has no hope of delivering the expected ROI and why you should probably keep it anyway. A Customer Relationship Management (CRM) application seemed like such a great idea, didn’t it? The rest of the organization had reaped such enormous rewards from automation, and the sales process was certainly in need of productivity… “Why CRM sucks!”
Here’s a useful exercise. Calculate your market size. But, instead of calculating total revenues or total unit sales, try calculating total face-to-face, business-development meetings (FTFBDM). Imagine you wish to determine the optimal size for your sales team. The normal approach is to start with one of the standard measures of market size (revenues or unit… “A Better Way to Calculate Market (and Sales Team) Size for Improved Industrial Sales Force Productivity”
Unlike Australia, the United States is the land of the ‘Manufacturer’s Representative’. Most manufacturers rely on a network of independent representatives to provide distribution across this huge continent. (Australia is a huge continent too, but only small areas of it are populated.) A typical manufacturer’s representative (Rep) is essentially a commissioned salesperson who promotes the… “How to get the most out of Industrial Sales Manufacturer’s Reps (and distributors)”
Early next year, we’ll running a special promotion (a competition, in fact) around our new online Sales Process Engineering ROI calculator (pictured on left). More about the competition in a moment. This promotion will be directed to the 60,000+ executives on our house database. But, here’s an opportunity to preview that calculator (and perhaps get a… “Online ROI Model: what will SPE mean for your business?”
It seems so obvious. If that team member has a Blackberry and a company car; if they call on customers and help resolve their problems; then they must be a salesperson, right? Well, maybe not! Sure, that’s the way things have traditionally been done: the person in the field is automatically the salesperson. But, in… “Why your field rep should not necessarily be your salesperson”
On Tuesday I presented a 60-minute webinar for Industry Week (USA’s number-on manufacturing publication). You can register and view this webinar here: http://tinyurl.com/pq44ef The title is: How to grow sales in a shrinking economy. It’s an introduction to SPE, along the lines of my past post entitled A strategy for coping with tough economic times.… “My Industry Week webinar: online for you to view”
The other day, our publicist asked me to comment on an article exploring the business case of various customer relationship management CRM’s and sales force automation applications for small- to mid-sized businesses. (CRM is the technology used by organizations to automate the sales function) … My input is simple: there is no reason for a… “The business case for Customer Relationship Management (CRM)”
Here’s a limited opportunity to participate in a Webinar featuring a conversation between Dr Lisa and myself. (Friday, May 08, 2009 from 10:30 AM – 12:00 PM (Mountain Time)). I get asked (almost) daily if our approach to sales (SPE) complements Dr Lisa’s approach to lead generation and business marketing (Mafia offers). Dr Lisa finds… “Webinar > Dr Lisa and Justin Roff-Marsh present coordinated approach to business marketing and sales”
That's right! I'm happy to report that I'm presenting at the CPI-Symposium in Washington state, in May. Other speakers include Robert Fox, Stephen Covey, Lisa Scheinkoph and Larry Leach. To learn more about this conference, visit: http://www.cpi-symposiums.com. You can also watch a video here: http://tinyurl.com/ccm62v Hope to see you there!
