Yesterday I shot and produced a short video on forecasting – pitching a booklet we’re in the process of assembling. Aside from the pure entertainment value, this video is notable (I think) for two reasons: It’s an opportunity for me to share the results of some of our experiments with social media It’s an example… “Short video on forecasting and other experiments in social media”
AdVerb is dead: long live ‘SPE Update’ After more than 12 years, we’ve retired AdVerb – the long-running Ballistix periodical. We’ve replaced AdVerb with SPE Update – an email update of new posts, as I publish them, on my blog. As you probably know, my blog has been in existence for some time now. But… “The death of AdVerb, a book in the works, some words on new media”
How to develop an ideology-based business marketing strategy. So you think you’re going to publish a newsletter? Hey, that’s not a bad idea! If you make it an e-mail newsletter — like the one you’re reading now — it’s a particularly cost effective exercise. Your distribution costs are nil. Your publishing costs are equivalent only… “The importance of ‘getting religion’”
How to sell expensive (or complex) products and services [Listen to a seminar on this subject!] If your organisation sells expensive (or complex) products and services, odds are, you get most of your new clients by ‘word of mouth’ or referral. If you’ve tried your hand at lead generation advertising, you’ve probably discovered that, even… “A brief introduction to Relationship-centric Marketing”
Following is the sad story of the entrepreneurial Harry Edgecliffe and his ruthless competitor Spot Pet Foods. Although neither Harry nor Spot exists, their tale provides a number of invaluable lessons for all marketers. Harry Edgecliffe is not a happy man! In recent months, the business he toiled for so many years to build has… “How Harry Edgecliffe’s success killed his thriving pet food business … and how you can avoid his strategic marketing blunders.”
If I had a dollar for every time someone asked me what percentage of their sales they should be spending on advertising, I’d be writing this column from Aspen! Problem is, it’s simply the wrong question to ask. And I’ll show you why… Let’s assume that the objective of your advertising is to generate sales.… “Business marketing by numbers: How to dial up next year’s sales figures”
If you’ve attended any of our recent breakfasts, you’ll know that I am a big fan of e-mail perodicals – or ’eBulletins’, as I call them. Now, whenever I mention eBulletins, someone asks, ’But Justin, isn’t broadcast e-mail spam?’ My answer: ’Well it is, and it isn’t!’ You see, it all depends on your definition… “Is all unrequested e-mail necessarily spam?”
Follow this simple process to transform your brochure into a powerful sales tool. Go on: admit it… Most brochures make you yawn so hard you fear your jaw’s about to snap! You know, the ubiquitous picture of the board, standing rigidly to attention. The bland letter from the CEO, explaining his company’s revolutionary policy of… “How your brochure can be a super salesperson for your organisation”
Use our simple five-step formula to turn under-performing lead generation advertisements into high powered sales tools. Bill King and son, Stephen, were facing a dilemma, common to many business people. They had a great product on their hands. Something handymen and tradesmen would jump at. But they were having trouble launching it into the marketplace.… “The anatomy of a healthy lead generation ad”
If it’s done well, newspaper advertising can be an extremely cost effective way of attracting new customers to your business. However, done poorly, this is one sure way to waste large amounts of money in an amazingly short period! Newspaper advertising gives you access to a large audience for a very low cost per reader.… “How to use newspaper lead generation advertising to sell your products and services”
