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Why the term ‘communication problem’ insults your team members and retards the performance of your organization

Managers and team members alike can often be observed drawing the convenient conclusion that some recent mishap was simply a communication problem. This conclusion is convenient because, in practice, it’s an excuse to do nothing! After all, aren’t humans (being humans) prone to mis-communication? Now, if you accept that an inability to communicate is a“Why the term ‘communication problem’ insults your team members and retards the performance of your organization”

An alternative to forecasting in major-account sales environments

In a previous post, I poked fun at the practice of sales forecasting in major-account sales environments — referring to it as hocus-pocus with a dollar sign. The essence of my argument was that, in environments where transactions are small in frequency, but large in magnitude ($’s), the traditional approach to forecasting destroys information —“An alternative to forecasting in major-account sales environments”

Why should selling be optional?

Yesterday was a day of firsts for me. First time in Latin America.  First time presenting via a translator (it worked effortlessly).  And first time I’ve tipped more than $1,000 in a restaurant!  (1,000 pesos equals just $US0.50.) But there was one experience yesterday that I’m well and truly used to: the reaction of workshop“Why should selling be optional?”

How to establish a clear cause and effect relationship between business marketing promotional expenditure and sales

and how to fast-track the growth of your business in the process. Over lunch, a CEO recently admitted to me that his financial controller was using his organisation’s profits to build quite a substantial commercial property portfolio. When I asked if this was best use of his organisation’s free cashflow, he smiled, “How did I“How to establish a clear cause and effect relationship between business marketing promotional expenditure and sales”

On pushing string uphill

From time to time, I come across managers who battle valiantly and unflinchingly to accomplish what appears to be downright impossible. To their credit, these noble individuals manage to notch up occasional successes! I even see entire businesses that owe their existence to the belief that, with enough passion, determination and brute force, miracles can“On pushing string uphill”

Why resellers don’t sell, and why you should be glad they don’t!

“If only we could get distribution … we’d have it made.” I hear this anxious declaration regularly. Particularly from manufacturers and software vendors. I’ve even heard it from a number of musicians! Manufacturers want representation from agents or retailers. Software vendors want to establish relationships with resellers. And musicians want representation from a record label.“Why resellers don’t sell, and why you should be glad they don’t!”

How Harry Edgecliffe’s success killed his thriving pet food business … and how you can avoid his strategic marketing blunders.

Following is the sad story of the entrepreneurial Harry Edgecliffe and his ruthless competitor Spot Pet Foods. Although neither Harry nor Spot exists, their tale provides a number of invaluable lessons for all marketers. Harry Edgecliffe is not a happy man! In recent months, the business he toiled for so many years to build has“How Harry Edgecliffe’s success killed his thriving pet food business … and how you can avoid his strategic marketing blunders.”