I’m getting tired of battling marketing departments over their irrational devotion to Inbound (and Content) Marketing. It seems that marketing folks can’t help but fall violently in love with these concepts, rendering them useless to the rest of the organization. Here’s my beef. I know, from personal experience, that the content marketing thing works, in… “Inbound Marketing: Retards Growth and Turns Marketing Folks into Zombies”
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If you’re not in the fortunate situation where promotion is easy, then the odds are that it’s really difficult. If you’re in the latter category, this chapter will introduce you to the magnitude of the promotional challenge ahead and explain why (fortunately) moderate success is probably more than sufficient in the early stages of your… “The Machine > Part 2 > Chapter 9: How to generate sales opportunities”
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My last post discussing the results of our initial experiments with Social Media elicited a great response, including an invitation to present a webinar for TOCICO. I’ve just created my slide-deck for that webinar and I’m happy to share it below. If you’re interested in attending the Webinar (there is a charge for non-TOCICO members),… “Social Media: update”
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Yesterday I shot and produced a short video on forecasting – pitching a booklet we’re in the process of assembling. Aside from the pure entertainment value, this video is notable (I think) for two reasons: It’s an opportunity for me to share the results of some of our experiments with social media It’s an example… “Short video on forecasting and other experiments in social media”
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