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You are probably making a lot more money than you realize!

A common problem our silent revolutionaries face is that they don’t know how to calculate if their new (or reengineered) sales functions are making them money. A worse problem is that they think they know but end up massively under-estimating their performance. Consider this scenario. It’s the end of your calendar year. This year, you started work building a“You are probably making a lot more money than you realize!”

This business is growing at a predictable 20% per year. So why does the board want to shut-down its growth engine?

An introduction to unit economics (and to a drunk and his car keys) This business is growing at a predictable 20% per year, but you can’t see that from the chart of top-line revenues below. You can’t see this growth if you look at a profit-and-loss report or a cashflow analysis either. Consequently, the board“This business is growing at a predictable 20% per year. So why does the board want to shut-down its growth engine?”