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The Machine > Part 1 > Chapter 2: Four key principles (and how to win a boat race)

Our first order of business is to address two questions that have the potential to derail this discussion. The issue is not that these questions expose weaknesses in Sales Process Engineering (SPE). The issue is that these questions stand in the way of our discussion even getting started! Considering the radical nature of the change“The Machine > Part 1 > Chapter 2: Four key principles (and how to win a boat race)”

Extricating Salespeople from Production in Industrial Selling

There’s a simple reason why it’s all but impossible to extricate salespeople from the production process (particularly in a make-to-order environment). And there’s a simple solution to this problem. But it requires that we challenge a strongly-held assumption. So why do salespeople end up in production in the first place? Well, the salesperson takes a“Extricating Salespeople from Production in Industrial Selling”