The unrefusable offer
In a previous e-mail (http://tinyurl.com/7tvls), Karl mentioned both the TOC Thinking Processes and the Unrefusable Offer. I posted on the former the other night (http://tinyurl.com/b2rxc), now for the latter. An Unrefusable Offer (URO) is an offer that your customers can’t refuse and your competitors can’t emulate. For obvious reasons, the URO is often referred to… “The unrefusable offer”