The Machine > Part 2 > Chapter 8: Converting opportunities into sales
The next three chapters deal with opportunities: how to originate them and how to prosecute them. But, as you’ll notice from this chapter heading, we’re not navigating these big subjects in what would appear to be the logical order. There are two (very) important reasons why we’ll be talking about prosecuting opportunities before we talk… “The Machine > Part 2 > Chapter 8: Converting opportunities into sales”