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Radical restructure for plastics manufacturer drives costs down and sales activity up

When Megara – a Melbourne (Australia) based manufacturer of polypropylene products – was contemplating radical changes to the design of their sales function, a list of concerns was identified: Would customers be happy dealing (by phone, rather than face-to-face) with account managers who were located in another region? Would customers tolerate the requirement to interact“Radical restructure for plastics manufacturer drives costs down and sales activity up”

The Machine > Part 2 > Chapter 8: Converting opportunities into sales

The next three chapters deal with opportunities: how to originate them and how to prosecute them. But, as you’ll notice from this chapter heading, we’re not navigating these big subjects in what would appear to be the logical order. There are two (very) important reasons why we’ll be talking about prosecuting opportunities before we talk“The Machine > Part 2 > Chapter 8: Converting opportunities into sales”